EXPERT PERSPECTIVES ON DIGITAL TRANSFORMATION IN THE EVENTS INDUSTRY.

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MARIA MAGDALENA HERNANDEZ BORREGO

Very good research, congratulations 👏

Karen Hernández Rueda

Congratulations, interesting study. Particularly, in Mexico, I have found the use of bot for customer service to be negative because businesses have assumed that it is perfect and they do not really solve the problem and even if you channel with a human, humans do not care about solving the problem and it becomes a vicious cycle. On the other hand, if the business is a monopoly, even if you report the poor service and follow-up, it doesn't seem to matter to you. The problem is for the customer if he/she does not find another viable competitive option. I am curious to know how this application of AI has worked in Spain.

Karen Hernández Rueda

Thank you for your response. Excellent that it is working and above all, that the humanda part really gives attention.

Ricardo Reier Forradellas

Good morning Jacobo and congratulations on the presentation. I found it very interesting and applicable. As in all cases, I understand that the key will be a professional management in the application of these applied technologies. Have you already carried out economic studies regarding costs and impact management of both types of events? Thank you very much and, once again, congratulations

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