Digitalization as part of business strategy

The application of digitalization and new technologies to the business environment has become an unstoppable process that is transforming virtually all sectors at an ever-increasing pace. Their application is not an option but a real necessity. Of course, few areas of society are unaffected by this change and, quite rightly, there is a widespread conviction that, if we do not want to be left behind, we must adapt to this new technological reality as soon as possible. Logically, in the field of organisations and their need to compete in an increasingly complex and competitive market, this reality is crucial. However, very often, companies are dragging behind them numerous inertias from the past and a strong resistance to change. In simple terms, we can say that the digitisation of companies is the process of profoundly transforming a business organisation, based on technological tools and orienting the different facets of the business towards the digital environment. Therefore, digitising a company is not simply using a particular software, having profiles on social networks or having a website, but applying its entire dimension holistically to the business reality, including processes, equipment and people.

Therefore, given that when we talk about digital transformation we must refer to the global scope of business, this line of research will include works related to the different processes and impacts that digital transformation processes have on the business environment, from the need to adapt to this new reality, to the results and possibilities offered by this new competitive dimension. Successful case studies in which the results of application in the field of organisations can be demonstrated will also be welcome.